CAPS Vancouver celebrates 15 years Jeff Mowatt

New Realities for Growing your Speaking Business

Over the last 4 years, the world of professional speaking in Canada has been knocked off its traditional axis.  For keynotes, meeting planners are increasingly opting for pseudo-celebrities. And for training, companies are getting the information for free off the Internet.  That means it’s more challenging than ever for non celebrity speakers to grow their businesses.  The good news is by making a few adjustments, the speaking business is also potentially more lucrative than ever.

2012 marks Jeff Mowatt’s 20^th year as a full time professional speaker.  He’s the first to admit that he’s often learned – the hard way – what does and doesn’t work to continue to grow your business.  Jeff is a CSP and was one of the “founding four” Presidents of CAPS national. He has spoken for numerous national and chapter conferences for CAPS and NSA.  Rest assured, these tips and strategies are insights that you’ve never heard before, because they are based on realities of today’s marketplace.  Jeff will cover:

• How being ‘well-read’ can translate into ‘seldom booked’
• Niche marking in Canada… why those who need you the most, book you the least
• Great openings: from dramatic (aka toastmaster corny) to compelling
• How reading your audience can ruin your impact
• Why ‘Experts who Speak’ get the LOWEST fees
• Why speakers who are ‘impressive’ and ‘polished’ are seldom rebooked
• 3 reasons to say ‘no’ to working with bureaus
• Why budgets don’t work… 3 keys to becoming a millionaire in the speaking business (yes, he is one).

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