Think Like a Media Mogul: How to leverage your brand in multiple media channels

CAPS Speaker Workshop – Mary Charleson
January 20, 2018

This session will introduce the concept of thinking like a media mogul by using owned, rented, earned, embedded and paid media for content marketing. It will focus on the use of your owned media – the stuff you control and produce content for such as e-newsletters and blogs, and explore the use of rented media – broadcast and social media that you decorate as your own, use to engage, but are ultimately a space where the landlord controls the rules.

This presentation explores in detail the use of platforms such as Facebook, Twitter, Instagram and LinkedIn as tools for broadcast and engagement in this capacity. You will also learned about earned media – how to get free publicity, and embedded media – how to become a published or broadcast authority using the reach of an established media player like the Huffington Post, CBC or the Globe and Mail. And finally, we round out you strategy with practical ideas on utilizing paid media to further leverage your marketing. You will learn the top 3 reasons why content marketing is critical these days and how to best approach it with a solid strategy. Learn to punch far above your weight and budget using content marketing, and leveraging all media platforms.

Learning outcomes:

  • Learn how to approach social media with a strategy that achieves your goals and doesn’t waste time.
  • Learn how to leverage word of mouth and storytelling in your media efforts.
  • Gain insights to maximize your free publicity.

Mary CharlesonMary Charleson, CSP is a marketing and media educator and strategist. She is the author of two books, Word of Mouth Mouse & Mobile and Five-Minute Marketing, each featuring tips for the time-starved business leader. Mary is a member of the Canadian Association of Professional Speakers and the Global Speakers Federation. She is one of fewer than 12% of speakers globally who hold the designation of CSP (Certified Speaking Professional), the international measure of excellence for professional competence and proven experience. Mary’s career spans over 20 years in media, advertising and education.

She has been a popular marketing instructor at City University of Seattle, NYIT (New York Institute of Technology), Capilano University, and guest lecturer at UBC Sauder School of Business. Mary has worked with hundreds of business and organizations to improve their marketing efforts through consulting and speaking. A contributor to Business in Vancouver since 2002 and a monthly marketing columnist for the Huffington Post, her work has also been published in the Globe & Mail, the Toronto Star, the Vancouver Sun, Marketing Magazine and Strategy. Mary is a frequent guest on CBC TV news and CBC radio,  offering her opinion on marketing and business trends.

Website: www.fiveminutemarketing.com

Venue Map

Date | Times

January 20, 2018
8:30 AM - 12:00 PM


Granville Island Hotel
1253 Johnston Street
Vancouver, British Columbia


Non-member/Guest - 60.00
CAPS Member - 30.00

Register (PayPal)