Adon Rigg

Utilize the S.a.l.e.s Formula™ to differentate yourself in a commodity driven market and generate profitable revenue.

Executive Selling in the 21st Century.

Selling the S.a.l.e.s Formula is vital for successful selling in the 21st century. Just as the (bedmas) formula is required to solve complex algebraic questions, likewise the s.a.l.e.s formula provides the sales professional with a system that has a 93% success rate compared to just 42% for those with no selling system.

The sales profession is presently being redefined by 7 Game Changers that have made the traditional sales role irrelevant and ineffective while driving down margin. The S.a.l.e.s Formula will provide you with a system and skill set necessary to make a positive impact on your customers’ business.

Impact your results with the S.a.l.e.s Formula

Study – Understand the relationship between positioning, planning, and prospecting and how these skills contribute to over 40% of your success even before you’ve had your first meeting.

Ask – The questions that your customers care about and how the GO process will establish you as an Executive while differentiating you and your company from the competition.

Learn- To make a positive impact on your customers business and position yourself as someone that speaks the language of business while providing real results whether your meeting with the CEO or the entry level purchaser.

Expose – Your ability to speak your customers’ language and anchor yourself as someone that your customer needs to do business with.

Solve – There is no closing in this system as this is an old school method that belongs with the traditional sales process. The S.a.l.e.s Formula does not close customers, but opens relationships

Adon T. Rigg is Founder of the Executive Development Institute, which specializes in the 5 integral systems to building a high-performance company. Adon has over 20 years of sales and marketing experience as both an entrepreneur and executive for Fortune 500 companies. He is a member of SMEI (Sales & Marketing Executives International) and attends the UBC Sauder School of Business.

He created the S.a.l.e.s Formula to help entrepreneurs and sales professionals meet the demands for successful selling in today’s competitive market. This program has been adopted into the business certificate program at the University of the Fraser Valley in British Columbia.