Carolyn Stern

A highly successful entrepreneur, published author and experienced university instructor, Carolyn blends her passion for marketing and her gift for connecting into inspiring, interactive presentations that show your audience how they can easily utilize proven sales tools to achieve more.

At the same time, Carolyn works to revitalize her listeners’ belief in themselves, leaving the audience feeling re-energized and motivated to reach for their goals.

Built around top sales and marketing concepts, each of Carolyn’s presentations is designed to target one of two audience groups; businesses seeking easy-to-implement sales and marketing strategies that will boost their bottom line, or individuals seeking personal betterment and a renewed sense of purpose.

Either way, Carolyn’s seminars deliver, as she enthusiastically shares her “tricks of the trade” and knowledge gained through almost two decades of remarkable sales and marketing success, for companies and individuals such as:

• The Jim Pattison Group
• The UPS Stores
• Mac’s Convenience Stores
• Wesgroup Properties
• Canadian Redesigners Association
• Lonsdale Quay Market
• Kelley Law (Bronze Medalist, 2002 Winter Olympics)

Spanning a wide range of “business-boosting” and “personal development” topics, these seminars share one key goal: providing people with the information, inspiration and motivation they need to better sell themselves and/or their business.

Examples of “Business Boosters”

• Branding Your Business – Clark Kent or Clark Gable?
• Marketing Matters – 3 Simple Steps to Selling Smarter
• Sales 101 – Back to the Basics
• Selling Your Services Through Market Ups and Downs
• Experiential Marketing
• Presentations that Zing

Examples of Personal Development Seminars

• BYOB – Be Your Own Brand
• Goal Setting – Get What You Want
• Perception Analysis – The Looking Glass
• Communication Styles – Creating Connections
• Selling Yourself in 30 Seconds
• Leadership – Making the Ordinary Extraordinary

Testimonials:

“Carolyn is a truly dynamic marketer and an excellent and exciting instructor. If I could think of one word to describe her it would be —”WOW!”

Charlene Hill, Chair – School of Business, Capilano University

“Carolyn is a charismatic public speaker providing a vast knowledge to her presentation on branding with an element of humility and humor. As an Instructor and Chair of the Canadian Redesigner’s Association, I can speak not only for myself but for our member’s, we highly recommend Carolyn to any organization as a speaker, we all felt informed and incredibly inspired to move forward with the change in our economic climate.”

Donna Russell, President/Owner, Design a Move Inc.

“Engaging with Carolyn in an educational environment has been one of the most productive, pleasing, and powerful processes I’ve experienced in my quest to complete my BBA. Her ability to motivate and inspire is undoubtedly one of her strongest assets. ”

John Brody, Former Capilano University Student

“Carolyn has a natural ability to energize the people around her, and inspired us to take action. I look forward to continuing to work with her and watching my business grow.”

Nicole Longacre, Owner, The UPS Store – BC, 8840 210th Street, Langley

“One of Carolyn’s best qualities is that she dives whole-heartedly into a project, with passion – and gets results. For The UPS Store, Carolyn developed and implemented a detailed regional marketing plan for 90 of our BC and Alberta Franchises, then delivered corporate training seminars to support the program. Throughout the process, she demonstrated savvy marketing skills, an innate talent for rallying and instructing the troops, and great follow-through from start to finish. Even better, her efforts paid off where it counts most – the bottom line. For example, during the three months we ran Carolyn’s business card promotion in Alberta, participating stores recorded sales growth of up to 79% in that category. In contrast, the stores that did not run the promotion saw sales drop by nearly 10%. The distinguishing factor was pretty clear to me…”
Danny Lyon, Area Franchisee – Alberta/Yukon/NWT, The UPS Store & Mail Boxes Etc.

“Carolyn exceeded our expectations! Carolyn is focused, intelligent, organized, committed and passionate about her work — whether it be teaching, giving seminars, marketing, branding, public relations…you name it! I have no hesitation in recommending Carolyn to anyone seeking a person with the aforementioned qualities.”

Anjili Bahadoorsingh, Partner, Heenan Blaikie LLP

“For Mac’s Convenience Stores, Carolyn and her team conducted a systematic “perception analysis” which entailed polling more than 700 of our employees, suppliers, customers, and non-customers about their experience with our company. This anonymous process unearthed a mass of extremely valuable information, which I doubt we otherwise would have discovered. In addition, Carolyn followed up the analysis with company-wide sales training and marketing initiatives which were based on her findings. The end result? Sales for the quarter following the completion of Carolyn’s training programs exceeded our projections by $1.3 million. Now that’s great ROI!”

Kelly McGuire, Senior Director, Mac’s Convenience Stores, Western Canada

“Carolyn has created and successfully executed multi faceted and complex marketing and training programs for our company that have had a direct and positive impact upon our bottom line.  She has demonstrated integrity in her work and an unwavering drive to succeed.  She has the ability to communicate with our company at the executive level, provide leadership guidance, and still relate and be relevant to our most junior store personnel.  Carolyn’s character is beyond reproach as she has often been a role model for those she works with, bringing energy and a positive attitude to every project she touches.”

Kim Trowbridge, Vice President – Operations, Central and Western divisions, Mac’s Convenience Stores Inc.