Adon Rigg

Become instantly relevant to your prospective customers

The 21st Century customer has a heavy workload and considers most products to be similar; therefore they make decisions based primarily on price. They’re inundated with marketing messages from many angles and getting their attention can be challenging. Having a strong Positioning Statement is critical to your success and every day that you go without an impactful one could be limiting you. Become relevant to buyers immediately and differentiate yourself from the herd.

The language of any and all business is financial in nature. To be valuable to customers, you need to know this language. Whether you call on CEOs or purchasers of office supplies, your prospects have an obligation to make a positive impact on their company’s PNL.

Learn the 5 primary concerns that drive all decisions in an organization, while reducing the number of cold calls your making. Improve your success ratio by working with qualified buyers that need your offering and will not shop the competition.

This is an interactive and hands-on workshop.

Learn why your sales process is more important than ever and is now the determining factor in the customers purchasing decision. It is your competitive advantage. Learn the key drivers that expedite the decision making process and then create a Positioning statement that will make you immediately relevant to your customer and be seen as an asset to their business

Will also discuss,

• What types of selling style customer are asking for.
• Why it is easier to sell to top level executives.
• How to eliminate the anxiety that can go with selling.

At the end of this session you will be able to make yourself immediately relevant to customers while making a positive impact in their business.

Adon Rigg began his sales career at age 18 with no money, no home, and a grade 8 education. With a passion for the sales process, he has worked his way from selling vacuums door-to-door to providing sales, training and public speaking services for Fortune 500 Organizations. Always eager to embrace lifelong learning, Adon is a graduate of the University of British Columbia Sales and Marketing program, and has received the CME and CSE designations for distinction in Sales and Marketing management. He has represented the province of British Columbia at the Canadian Association of Public Speakers Rising Stars Contest, and his Sales Formula Program has been incorporated into the Business Certification Program at the University of the Fraser Valley in British Columbia, Canada.

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