Bruce Lacroix

A native Micmac originally from Nova Scotia, ex-ski bum and tennis pro, current chunky 56 year old triathlete and cancer survivor, Bruce has found his mid-life passion in training, writing and helping others get what they want.

With a strong background and education in Tourism / Hospitality and Entrepreneurship, and self employed since 1990, he has assisted over 5,000 people start and successfully run their own business in BC, Canada, and the Caribbean. He believes very strongly in people taking responsibility for their own successes in life.

Bruce is comfortable working with and helping anyone: youth & not-so-young, “dreads” to “suits”, rich and poor, Aboriginal, physically and mentally challenged, women & men, Canadians & Caribbeans… as long as there is mutual respect. His workshops are tailored to the needs of a) the group and b) the individual. He does not have all the answers, but usually can help you find them.

Bruce believes that learning is lifelong, and should be fun. His specialty these days is helping the middle-aged Baby Boomer make that big leap from job slave to entrepreneur.